Social Media Marketing (SMM) (Facebook, Instagram, Twitter, Linkedin, Quora, Pinterest, Truecaller, and etc)
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Snapchat. Each platform has elements that makes it attractive to use. And when a company uses several in combination to deliver a multichannel message, consumers can see those messages on their preferred channels.
Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.