App Store Optimization(ASO).

App Store Optimization (ASO) refers to improving an app’s visibility and user appeal in the app stores and increasing app conversion rates to get more downloads. The most popular app stores are App Store for iOS apps and Google Play Store for Android apps.

In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). To optimize for high CTR, you must convince people to click on your app store listing once they find it. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings.